As Elena was a young girl in Bulgaria, her mother worked in a winery. The demise of the Soviet Republic opened the door to an influx of westerners interested in the age-old history of wine making in these former states. Many Australians visited and stayed at the winery and as the only one able to speak English, Elena started helping translate after school. By the age of 12, she was interpreting barrel tastings with the winemakers. By the age of 15, she had the wine knowledge and vocabulary of a veteran, and by 16 she was making her first batches of Chardonnay. The eponymous flower is the obvious choice for this winery’s labels, but the icon is elevated through beautiful design. Against a clean, white background the stylised whimsy of the dandelion seeds seemingly float from the label in 3D effect with puffs of the ‘wishing clock’ flying up to the cap. It’s deceptively simple, yet detailed, and reflects the plant that flowers throughout the owners’ vineyards that are ‘spread like a dandelion’ through different regions from Lake Alexandrina to Eden Valley.
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McLaren Vale, SA, Australia